Culture

Everyone’s Losing It Over South Australia’s New Tourism Ad That’s So Horny It Doesn’t Feel Real

The ad implores us all to "go down south with our mouth".

by Merryana Salem  1 April 2021
south-australia

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The latest tourism campaign for South Australia asks people to “go down south with your mouth” and we can’t decide whether South Australians are just really horny or it’s an early April fool. 

The campaign dropped on March 31st with the release of a deeply sensual YouTube video, featuring some stunning food porn. The video kicks off with an alluring rhetorical, “why does it taste so much better when you go down south?”
Over a bright montage of iconic South Australian locales, delicious foods and wines, the sexy voiceover continues. “Your tongue yearns for a certain sensation,” it says. “It’s time to let our abundant delights burst in your mouth.”

The advertisement concludes with the bold, confident statement that, “it is time to go down south with your mouth.”

While I appreciate this campaign framing a trip to Adelaide as akin to eating the continent’s own pussy, I am sceptical that the campaign is genuine. Many believe the campaign is an elaborate, albeit slightly early, April fools. 

As sceptical as this time of year makes us all, there is also a decent chance the campaign is real. In fact, the folks behind ‘Go Down South With Your Mouth’ are none other than the same minds behind the iconic “CU in the NT” campaign. 

Personally, I don’t see why it can’t be a triple threat. A state can be horny, exploit said horniness for clout on April fools, and also be a darn good way to drum up interest in tourism to South Australia. After all, we’re all sitting around talking about it and isn’t that an ad’s main purpose? 

According to a spokesperson for the South Australian Tourism Commission, it was confirmed via the ABC that the state government had nothing to do with the campaign.

Junkee reached out to the campaign, to see if it truly was an April Fool’s prank.

“We released the campaign last week but the media only picked up on it yesterday,” they told us. “No, it is not an April fools prank. We are a legitimate campaign aimed at promoting the hidden jewels down south. We hope to invite more people down south with their mouth and promote South Australian tourism.”