Culture

Prada’s New Ad Campaign Is Being Ridiculed For Immediately Obvious Reasons

Are we human, or are we dancer?

by Jared Richards  6 January 2021
Prada's Spring 2021 ridiculed, becomes meme online

Want more Junkee in your life? Sign up to our newsletter, and follow us on Instagram and Facebook so you always know where to find us.

Prada’s first collection with new co-creative director Raf Simons has become a meme, thanks to a very odd campaign, which looks like something that might appear on a shit-posting account.

The luxury brand has released its campaign for Spring ’21, which was first unveiled back in September. The designs are matched with a series of pseudo-philosophical questions, alongside an invitation for the public to provide their own answers at Prada’s website.

Questions include: “Does ‘cloud’ make you think of data or sky?”, “Is nature out there or in here?”, “Is creativity a gift or a skill?”, “Do you speak more freely online?”, and “Should we slow down or speed up?”.

Do designer labels dream of electric sheep? Find a handful of images below, first ridiculed by Paper Magazine.

The images have caused a mini-stir with people quick to parody their inane questions and the aesthetic, which is akin to a designer meme. The response to the campaign itself — the meta-memes — are actually quite funny.

The advertisements invite responses, of which the most fashionable will be collated into a book of the collection. You can answer/troll them here, and then find some of the funniest responses below.