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Missguided Has Fallen Into Administration As Customers Claim They’re Struggling To Get Refunds

The company is still responding to customers on Twitter.

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Major online fast-fashion company Missguided has gone into administration, disappearing from the internet seemingly overnight.

The company’s website has been taken down, and although its Instagram is still active, comments have been turned off — presumably to prevent the account being flooded with complaints from customers, who claim they haven’t received packages or refunds.

At the time of publishing, Missguided is still responding to complaints on Twitter, but it is unclear if refunds are being processed.

But it turns out customers aren’t the only ones being left out of pocket, with The Guardian reporting the company made at least 80 staff redundant, allegedly owning millions of dollars to suppliers.

“This is completely unethical,” one supplier, who claims he is owned more than £2m from Missguided, told The Guardian. “I am absolutely disgusted.”

Another supplier claims to be owed £600,000, which has reportedly forced them to lay off 10 employees.

“This is going to be a big impact on our business. We are not sure if we can trade as we have to pay our suppliers. It is just shocking,” they told The Guardian.

However, Teneo Financial Advisory — the company put in charge of administration — remains optimistic that the brand could bounce back.

“The retail trading environment in the UK remains extremely challenging,” Teneo managing director Gavin Maher said, adding that Missguided had generated “a high level of interest from a number of strategic buyers”.

Potential buyers include Boohoo — another major player in the fast fashion space, which now owns PrettyLittleThing, NastyGal and MissPap. JD Sports and ASOS have also reportedly shown interest in the company.

The brand was continuing to take orders until at least Monday, but it remains unclear if their distribution partner was actually working to get those orders out. At the time of publishing, the company’s website is down and no orders are able to be placed.

Missguided items are still available for purchase via third party stockists including The Iconic and Myer at the time of publishing.

Junkee has reached out to Teneo Financial Advisory for comment.