Culture

Jimmy Kimmel Tricks Fashion Week Attendees Into Raving About Made-Up Designers

"It's called fashion, look it up."

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Remember earlier this year when that Coachella clip went viral of Jimmy Kimmel’s crew wondering around the festival asking dumb kids about made-up bands?

The segment was called ‘Lie Witness News’, and it was brought back overnight for New York Fashion Week. The crew went around asking attendees for their opinions on made-up designers (Purina Chow, Eddie Munster [zing!] and, hilariously, George Costanza), and convinced two of them to show the camera how they would hop wearing the Christian Louboutin “uniboot” — the existence of which they claim to have already known about.

“It’s called fashion, look it up,” says Nicky Ottav, whose name I know because he’s wearing a giant flouro orange necklace that says “@NickyOttav”.

I went to his Twitter account. He seems to be having a pretty good day.

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