Culture

Gordon Ramsay Has Started Beef With PETA Over “Yummy” Din Dins Lamb Video

“Yummy, yum, yum, yum, yum. Which one’s going in the oven first?”

Gordon Ramsay TikTok Lamb

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Gordon Ramsay is copping flack for a viral video of him picking out a “yummy” lamb to cook up.

The British chef posted on TikTok in late July a video of him stepping into a sheep pen, cosplaying the big bad wolf as he gleefully called out, “I’m going to eat you!”

Ramsay then rubs his hands together mischievously while saying to the flock: “Yummy, yum, yum, yum, yum. Which one’s going in the oven first?”

“Supper time,” he calls out, as the lambs scramble away using their ovine intuition.

The playful clip inevitably fell on the radar of animal rights group PETA, who encouraged Ramsay’s five children to disown him à la Elon Musk’s offspring. Vice President of Programmes at their UK branch, Elisa Allen, told LADBible that the 55-year-old was a “callous man who makes a fool of himself”.

“Intimidating gentle lambs is loutish, not amusing,” she said. “Those lambs are just babies who want little from life but the chance to live it and not end up in this moron’s — or anyone else’s — mouth.”

Other responses were more lighthearted. One TikTok user commented “‘it’s rawwww!’ *throws lamb*”, while people riffed off his caption — “The Lamb sauce was still not found in the making of this video……” — a nod to the infamous Hell’s Kitchen meme.

However, many were also quick to point out the disconnect between meat and live animals in the consumer market, and how the waggish video, at a bare minimum, bridges the gap between the two.

“People are so sensitive, what do you think happens before they get to the store?” another comment on the video read. It’s a phenomenon dubbed by Australian psychologists as ‘the meat paradox‘, or, “the psychological conflict between people’s dietary preferences for meat, and their moral response to animal suffering”.

Whether Ramsay’s woolly victims actually got turned into chops or not, the fact the video was divisive at all shows how a TikTok with millions of views can prove how removed we are from the journey our food takes from farm to plate.