Y’all Pissed Beyoncé Off
Country music industry beware. Beyoncé is coming and she’s not happy.
We’re only 10 days away from getting an album that will most likely change the trajectory of country music forever. Cowboy Carter will be Beyoncé’s ninth solo studio album and from all accounts, it will probably be her most significant. When Cowboy Carter was first announced, many believed that she was reclaiming country music as a genre that was started by, and eventually excluded, Black people. Fans pieced together different Easter eggs she dropped in the music and visuals for both singles ‘Texas Hold ‘Em’ and ‘16 Carriages’ to drum up different theories and uncover the rich history of Black country music.
Then Beyoncé posted the official album cover of Cowboy Carter with a lengthy statement basically confirming that she is, in fact, coming to dismantle what we believe country music is and who’s allowed in. “The criticisms I faced when I first entered this genre forced me to propel past the limitations that were put on me,” she said. “Act ii is a result of challenging myself, and taking my time to bend and blend genres together to create this body of work.”
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Beyoncé, who usually doesn’t say too much about her albums and lets the music do the talking, said that Cowboy Carter was “born out of an experience that I had years ago where I did not feel welcomed… and it was very clear that I wasn’t”. Although she didn’t name the experience, it’s heavily implied she’s talking about her beautiful performance of ‘Daddy Lessons’ at the Country Music Awards in 2016 alongside The Chicks. Conservative country fans and artists lobbied CMA to take the performance down as they were angry a pop singer was allowed to perform, especially a Black woman. CMA allegedly temporarily took the video down from their social media and website, which they denied. The experience led Beyoncé to do a “deeper dive into the history of Country music and studied our rich musical archive”. Those CMA people really pissed Beyoncé off so much that she became a music historian. Iconic Virgo energy.
The Nashville establishment brought this on themselves and now their entire industry is about to get hit by a Beyoncé-sized tsunami. https://t.co/cBpUhIuzcx
— Jerrick White (@BostonJerry) March 19, 2024
SHE GAHGED ME WITH THIS CAPTION!!!!!!!
Miss Mama’s said yall wanted to act funny when I was at the CMAs? Fine. LET’S GET HILARIOUS. pic.twitter.com/T1FrUh6Vnx
— Vaccine Shaw (@TheJazzyBelle) March 19, 2024
Beyoncé said since you didn’t want to be nice to a fellow young southern lady I’ll just dominate and re-define your whole genrepic.twitter.com/pUgJeWE7Lk
— 20DaysofJune ? (@20daysofJune) March 19, 2024
Beyoncé leaving the CMAs in 2016 to go record this album: pic.twitter.com/X75svB2KRm
— ???? . (@MrFlyyyGuyyy) March 19, 2024
What got me a little emotional was when Beyoncé said that her hope “is that years from now, the mention of an artist’s race, as it relates to releasing genres of music, will be irrelevant”. She rarely speaks openly about her experiences with racism in the music business, much less before an album is released. It’s clear how special this body of work is to her. Similarly, it’s clear that this album is going to impact a lot of different parts of the industry.
The fact that this whole “Cowboy Carter” album is the result of how she felt treated after performing on the CMT’s is insane. Now she’s the first Black Woman to have a number one on the Hot Country Songs chart — Icon.
— Sean Garrette (@seangarrette) March 19, 2024
“my hope is that years from now, the mention of an artist’s race, as it relates to releasing new genres of music, will be irrelevant” pic.twitter.com/PHkuv4UScN
— ً (@metaangeli) March 19, 2024
Now believe me that I screamed when I read this part: “I have a few surprises on the album, and have collaborated with some brilliant artists who I deeply respect.” When I tell you that if she’s done a ‘Jolene’ collab with Dolly Parton, as is heavily speculated, I will float away into another universe.
Because Beyoncé fans never rest, they’ve already figured out what she’s telling us through the album cover. For example, she was likely inspired by the rodeo queens, especially those at the Bill Pickett Invitational Rodeo, which celebrates Black rodeo culture. It’s just another way for Beyoncé to pay homage to Black history and lead us to learn more about it.
.@MarissaRMoss, country music journalist, speculated that the ‘COWBOY CARTER’ cover might be inspired by the Bill Pickett Invitational Rodeo, a decades-old Black rodeo. pic.twitter.com/69gmDLyHuS
— Beyoncé Press. (@beyoncepress) March 19, 2024
I feel like everyone is taking the messaging of the imagery wrong because the flag is included. The letter that accompanied the photo was basically about reclaiming spaces where you “did not feel welcomed”. Connect the dots. https://t.co/wdfKZkkEdo
— keith (@FvshionsWarrior) March 19, 2024
Rodeo Queen homage theory confirmed. Rodeo Queens are like ambassadors of the rodeo, one task is riding around the rodeo arena with the flag to commence Rodeo events. Announcing the cover art 10 days before the act ii era commences is also a nod to her Rodeo kicking off. https://t.co/Tj1wI0qms2 pic.twitter.com/OOCGYjLY0n
— Daric L. Cottingham, M.A. (@DaricCott) March 19, 2024
To me, the cover is such a bold statement filled with power and movement, almost as if she’s leading the charge of a revolution. It might be one of the best album covers I’ve ever seen. Cowboy Carter will very much be the revolution of country music. As Beyoncé said herself, “This ain’t a Country album. This is a ‘Beyoncé’ album.” Queen shit.
“This isn’t a country album. This is a ‘Beyoncé’ album” CLOCK THAT BITCH MOTHER! pic.twitter.com/hgFIMKhnZF
— Cowboy Dame ? (@ogdaame) March 19, 2024
Leave it to Beyoncé to literally have album covers look like actual f-cking Renaissance paintings… pic.twitter.com/myMijAP5p8
— BEYTHOVEN | non-affiliated fan account (@beyonceparkwood) March 19, 2024
I just can’t wait to see the cover of Act iii, which many believe will be rock. I want leather jackets and black cowboy hats.
Act 3 will be rock and she will have the horse on fire with her wearing black while she holds an electric guitar pic.twitter.com/kmpotlTjjm
— Nicolas is happy (@niggaolas) March 19, 2024
that third bey album cover gonna eat so bad…
— zae (@itszaeok) March 19, 2024
Reneigh in the act iii cover pic.twitter.com/MBZq3iOMom
— brian (@nexuswidow) March 19, 2024
The tapestry Beyoncé has woven for us sets up Cowboy Carter to be one of the most important albums of the year, perhaps the decade. The album already feels bigger than us. And it certainly feels bigger than any music genre.
Ky is a proud Kamilaroi and Dharug person and writer at Junkee. Follow them on Instagram or on X.
Image: Getty