Watch Emma Watson’s Second Excellent Speech About Gender Equality

At this point, I think it’s safe to say Emma Watson is absolutely killing it in her new role as UN Women Goodwill Ambassador. Her speech in September last year was watched more than 11 million times and inspired more than 1.2 billion interactions on social media. The UN’s HeForShe campaign, for which Watson is spokesperson, asked people all over the world to acknowledge and seek to solve the problem of gender inequality, and inspired an enormous number of men have joined the solidarity movement in order to continue the fight.

Now, while delivering her second speech for the campaign at the World Economic Forum in Davos, Watson has announced a new initiative to help achieve the goals she has set out for the movement. IMPACT 10X10X10 will be a one-year pilot effort that “aims to engage governments, corporations and universities as instruments of change positioned within some of the communities that most need to address deficiencies in women’s empowerment and gender equality”.

“We are tapping into what the world wants: to be a part of change,” Watson said. “Now we have to channel that energy into purposeful action.”

While it’s not as long or breathtakingly kickass as the initial viral speech, it’s equally as important — a renewed statement of commitment and action to help tackle a problem with no easy solution. “It’s about engaging governments, businesses and universities, and having them make concrete commitments to gender equality,” Watson said.

“While I would love to believe that this campaign and the results of it are the results of my incredible speechwriting skills, I know that it is not. It is because the ground is fertile. It is my belief that there is a greater understanding than ever that women need to be equal participants in our homes, in our societies, in our governments, and our workplaces — and they know that the world is being held back, in every way, because they are not. Women share this planet 50/50, and they are underrepresented, their potential astonishingly untapped.”

Hopefully, this is the year that message to finally catches on.

.@EmWatson: We're committing to #genderequality in 2015 by empowering girls through education http://t.co/7Ug3MAcmts #10x10x10 #HeforShe

— Malala Fund (@MalalaFund) January 23, 2015

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Read more about HeForShe and Impact 10X10X10 here.