Nutritionist Lola Berry Criticised For “Stop Being A Fat Bitch” Weight Loss Plan, For Some Reason

Because Australia is apparently just a bottomless pit of intrepid celebrity nutritionists perpetually churning out wacky health claims, the latest pop-dietitian forced to shelter from a social media storm is YouTube star and author Lola Berry, who has just launched “Stop Being a Fat Bitch”.

The four-week weight loss plan — which you can buy from fatbitch.com.au, if you feel like seeing that on your credit card statement later — is also aimed at “changing your mindset to achieve your health goals!!”, according to a post Berry published on Facebook yesterday.

Surprising nobody — except maybe Berry, but even that’s debatable — the program’s announcement did not go down too well, and Berry’s Facebook post has been inundated with advice on how to accurately title a thing you want very much to sell.

One such Facebook response, from someone claiming to be a psychotherapist working with women who have body image issues, said the name was “completely inappropriate and demeaning” and “will actually cause more harm than good.”

“This is a classic example of why people need to stay within the boundaries of which they are qualified — I don’t go giving nutritional advice so please leave the mindset stuff up to those of us that are qualified,” they said.

Naturally, Twitter has been blissing out on its daily dose of schadenfreude.

Having worked with numerous Dietitians/nutritionists with a public profile, I'm baffled that anyone close to Lola Berry OKed her plan title

— Kris Read (@DesignedToFade) December 26, 2015

@yummololaberry there’s a reason why car insurers don’t name their products ‘shitty driver’ and deodorant isn’t called ‘you stink’

— Rachael Lonergan (@RachaelHasIdeas) December 26, 2015

.@yummololaberry Here’s a new app name suggestion. Call it “you are a human being I won’t demean or fat shame for $” pic.twitter.com/bRKy2L657D

— Amy Gray (@_AmyGray_) December 26, 2015

.@yummololaberry “Sorry not sorry. How about you pick a name for me?” In the nicest way possible, get stuffed you unrepentant ignoramus.

— Lireoec (@Lireoec) December 26, 2015

@yummololaberry being ugly on the inside is worse than being overweight.

— sms in the west (@SMS_West) December 26, 2015

@yummololaberry you need advice from a branding expert who understands consumer psychology. This incident should give you a good example why

— Rachael Lonergan (@RachaelHasIdeas) December 26, 2015

.@yummololaberry Catchy title vs one that makes your market walk away. You’d never know unless you tried Lola pic.twitter.com/XKftFtZoGz

— Lucy Perry (@LucyPerryCEO) December 27, 2015

Oof, that was blunt.

But this wouldn’t be a #cleaneating controversy without it coming full circle. A few hours after announcing the name of her new plan — and suffering the really quite predictably large blowback — Berry suggested that her fans rename it, apologising for any offence she caused.

Obviously, “Stop Calling Yourself a Fat Bitch” is the current crowd favourite.