A Melbourne Insurance Firm Bought The Keyword ‘Malaysia Airlines’ On Google To Sell Life Insurance
#theworst
For every million people rocked to the core by the senseless tragedy that occurred this morning, there are one or two less-than-sensitive souls who see opportunity a-knocking.
Take Victorian insurance firm Lisa Group, who saw the headlines this morning, and immediately purchased the keyword ‘Malaysia Airlines’ through Google Adwords and ran an ad which asks: “Is MH17 Malaysian Airlines tragedy a sign to consider life insurance?” with all the gravity of a shrug.
(Source: Mumbrella)
In their defense (kinda) Lisa Group claim its overseas partner controls Google marketing for the firm, and “apologise for any distress this has caused”.
Still… you know?