Culture

Jeb Bush Is Launching His Presidential Campaign With This Adorably Terrible Logo

Oh, Jeb. You tried.

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The 2016 Republican primary is about to get arguably its first genuine contender, with former Florida governor and Bush family scion Jeb Bush due to announce his candidacy tomorrow. Before the official announcement, the unfortunately-named Jeb tweeted out a picture of what one can only assume is his campaign logo, rather than the title for a terrible off-Broadway musical about the intricacies of executive governance in Florida.

Oh, Jeb. You tried so hard.

Much has been made of Hillary Clinton’s amateurish and weirdly 9/11-evoking logo, but everyone’s favourite-by-default Bush has somehow managed to one-up Clinton in the terrible brand stakes. Now people can choose between a bad option and a worse one, which might end up being a pretty good descriptor of the presidential race in general.

Only seventeen more months of this to go, folks. Strap in.